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Data Planner

  • Location: London, Greater London, England
  • Salary: £52,000 to £55,000
  • Type: Permanent
  • Posted: 27 days ago
  • Company: IQ Talent Centre

Data Planner  

We are working on behalf of our client, a renowned retail and telecommunications company, supporting with the recruitment of a Data Planner. The role is to ensure they have a clear and coherent data strategy to execute their consumer strategy and deliver maximum ROI on marketing spend through seamlessly integrated planning.

You will mine data & translating into actionable insight about addressable audiences, to drive targeting. You will build their measurement and reporting capabilities, so that they have a clear understanding of the customer and their marketing effectiveness as well develop and manage a test programme and targeting strategy for all aspects of the CRM programme.

What is expected of the Data Planner;

•        Construct and deliver a data-planning strategy covering omni-channel campaign management, to support delivery of their CRM programmes

•        Identify opportunities within the data to drive improvements in their communication programmes and add value for the Customer

•        Translate strategic objectives into data and analytical deliverables, making sure outputs are actionable, improve customer decisioning and evaluation

•        Provide clear direction and detailed briefs to their analysts for the development of data segmentation, modelling and profiling for CRM and digital campaigns

•        Define clear measurement methodology for all campaigns, delivery of appropriate post campaign analyses and interpret results to report campaign performance back to the business

•        Forecast commercial impact and make recommendations on how to maximise performance and ROI

•        Lead the test and learn agenda, feeding into improving customer experience across channels

•        Support the Senior CRM Manager with annual and quarterly campaign planning

•        Support the Senior Data Strategist in all strategic data initiatives to support the business objectives

•        Understand how to integrate and implement strategic data initiatives into a campaign planning landscape

•        Ensure that campaigns are legally compliant with the General Data Protection Regulation, other regulatory controls and internally developed contact policies

What we look for in a Data Planner; 

•        Experience in a data planning focused role within an agency/ client side with diverse industry exposure

•        Strong understanding of CRM segmentation and database marketing with solid analytic ability to clearly translate results into actionable insights that deliver business value

•        Proven experience in aligning marketing strategy with clear data capability plan.

•        Experience of defining and delivering successful data strategy and customer measurement.

•        Interest in keeping abreast of industry developments, to bring innovation & creativity to use of internal/external data

•        Highly numerate with experience of CRM measurement and understanding of statistical techniques

•        Experience in Big Data Analytics landscape (e.g. Spark, Adobe, Hadoop, SAS, SQL, BI)

•        Hands on analytical experience, with the ability to mine data

•        Commercially astute with the ability to evidence recommendations that deliver commercial value

•        Logical thinker who can work through complex sets of data and map decision logic in a structured and efficient manner  

•        Excellent communication skills with the ability to explain complex logic and business rules simply

•        Exceptional attention to detail and ability to deliver accurately and on time

•        Approaches work objectives with a sense of urgency and passion, and a dedication to exceed performance expectations

•        Clear understanding of data regulations and GDPR

•        Confidence and gravitas to influence up to director level

•        Experience in a data planning focused role within an agency/ client side with diverse industry exposure

•        Strong understanding of CRM segmentation and database marketing with solid analytic ability to clearly translate results into actionable insights that deliver business value

•        Proven experience in aligning marketing strategy with clear data capability plan.

•        Experience of defining and delivering successful data strategy and customer measurement.

•        Interest in keeping abreast of industry developments, to bring innovation & creativity to use of internal/external data

•        Highly numerate with experience of CRM measurement and understanding of statistical techniques

      

What the successful Market Data Analyst will receive;

•        The Marketing Data Analyst will receive Up to £55,000 plus 20% bonus

•        Excellent benefits

•        Flexible working

•        Onsite Gym

InterQuest Group is acting as an employment agency for this vacancy. InterQuest Group is an equal opportunities employer and we welcome applications from all suitably qualified persons regardless of age, disability, gender, religion/belief, race, marriage, civil partnership, pregnancy, maternity, sex or sexual orientation. Please make us aware if you require any reasonable adjustments throughout the recruitment process.